This course has been developed for beauty and holistic therapists and nail technicians who already have their own business and are looking for effective ways to promote it. It is suitable for any beauty business owner, whether at home, mobile or in a salon.

This course covers all the essentials of marketing your business including an evaluation of different advertising methods and a detailed explanation of the marketing mix.

This online theory course is completed at home, in your own time, and gives you flexible learning designed to fit in around your lifestyle. You will receive full support and mentoring throughout the duration of your course and after your training. 

GTi Marketing Your Business Online Course

Accredited with the Guild of Beauty Therapists


Course Price 



GTi Award. This is a professional, fully insurable qualification.

Accredited With

Guild Of Beauty Therapists 

  • Marketing

  • Pricing

  • Product 

  • Place

  • Promotion

  • Advertising

  • Social Media

  • Business Administration

  • Support for your business

Entry Requirements 


CPD Points

8 points


8 hours, This is completed online at your own pace.


This course is completely online, so there is no practical day with this course.


No model required.

Patch Testing

No patch testing is required for this course.


No kit needed. 

Please note, the number of theory and practical hours required to complete this course as stated above are provided as a guideline only. The actual number of theory hours required will vary depending on the speed at which you learn. The number of practical hours may vary depending on learning speed and class size. 

How to Enrol

1) Contact us on 07545 967803, email us on or send us a message on one of our social media sites to book your course date and arrange payment. 

2) You'll receive an activation email within 24 hours of course payment which will contain a link to access the online theory learning material. 

3) If you are not a member of the guild, you will need to register with them as a student member, this comes with a £25.00 fee and gives you a 3 month student membership. You will not need to pay this fee again if you are completing more than one course during that 3 month period. 

4) You will need to complete GTi's Professional Standards for Therapists course. This is a free online course and will give you a GTi awarded qualification at the end. This only needs to be completed once. 

5) You will then work through each online, interactive module, each with a short exam at the end of each module. You will need a minimum of 70% to pass each module. Don't panic though! If you fail a module, you are able to retake it as many times as you need to and remember, we are here to help with any questions or additional support you need! 

6) Once that's complete, you'll receive your certificate, which is accessed online via your training portal to print off and display. Alternatively, you can purchase this directly with the guild for a small fee.


How soon after enrolling can I start the course?

Once you have enrolled on the course and paid the course fee, you will have instant access to the online learning portal, which means you can start learning straight away. 

How long will it take me to complete the course?

The time it takes for you to complete the course will depend on how quickly you learn as an individual, and how many hours you spend on it a day. 

Is there a time limit on completing the course?

No. There is no limit on how long it takes to complete the course. It can all be done in your own time and to fit around your busy lifestyle. However, the online modules will need to be completed prior to the practical training. 

What support is available to me while completing the course?

We offer full support and mentoring throughout all of our courses both during and after qualifying. Please don't struggle without asking for help! If you don't understand something in the online modules, need a little an extra explanation on how something works or have just a general question when you've completed the course and are out working in the real world, we are just a phone call, email or social media message away. Any advice or help needed is here for you so please take advantage of that! 

Do I need anything special on my computer?

You will need to have a modern web browser. You can use any modern, well-know browser on any device (e.g. Phone, computer, laptop or tablet). 

Is the course accredited?

Yes! It is accredited with the Guild of Beauty Therapists. It will give you a professional, fully insurable qualification. So once you complete the course and have bought insurance, you can start working on clients straight away! 

How will the course be marked?

Following each of the online modules, you will be given an examination. Each module requires a pass rate of 70%. 

Am I allowed to refer to textbooks or notes during the examination?

No. You are expected to complete all online modules under exam conditions, without referring to any notes, textbooks or online help. 

What if I fail a module?

If you fail a module, you will have the opportunity to re-take the module twice. If you fail these attempts, we will get in contact with you to give you help and guidance before making a final attempt at the module. 

Do I need to complete any paperwork?

No. All online modules are completed online and a record of your results will be displayed on your login area of the Beauty Guild website. 

What will I receive when I complete the course?

You will receive a GTi certificate, which you can download for free on successful completion of the course. If you wish to purchase the certificate, there will be an admin and postage free of £15+VAT made payable to the Beauty Guild.